Open the door to new customers with Preferred Dynamix™
We unlock shopping power and choice for our universe of tens of millions of underserved consumers without access to traditional financing, while freeing merchants from the challenges of difficult credit and financing costs. Our proprietary platform of lease-to-own solutions* generates real value and satisfaction for participants — that can have a tremendous impact on the bottom line.
Connecting customers through frictionless lease experiences.
Retail Partner Benefits
Attract new customers in the face of declining foot traffic
Serve credit-challenged customers in a seamless, transparent, and repeatable way
Lessen the burden of expensive, retail partner-funded rewards and retention schemes
Overcome e-commerce challenges without additional investment
Consumer Benefits*
Provides underserved customers immediate access to goods they need and want
Alternatives to traditional financing for the under and unbanked, especially in a tightening credit market
Greater confidence, choice, and shopping power
Opportunity to improve financial health through a positive leasing experience
Empowering today’s shoppers.
In-Store Assisted
We’re the only lease-to-own provider in the market with the option of providing supplemental staff to help close customers in-store.
Self-Guided Digital
Customers can make a lease-to-own decision and apply through an automated kiosk at the POS or download our easy-to-use app, which gives consumers confidence before shopping.
Hybrid Model
We work in any and all ways that will benefit our retail partners and customers. This includes in-store options that serve as an alternative to traditional financing, as well as self-guided digital solutions that can also facilitate planning and e-commerce sales.
The new Preferred Dynamix strategy for success.
Preferred Lease™
Our foundational lease-to-own (LTO) program* provides greater access and choice for banked and unbanked consumers to lease must-have items. Our innovative solutions and world-class customer service can increase sales volume for your business while generating greater satisfaction for your patrons.
Preferred Digital™
Our new patent-pending digital platform leverages mobile, web, and in-store technology to support a seamless end-to-end LTO customer experience — from shopping to lease origination to servicing. Along with an ongoing pipeline of new capabilities and features being developed by our state-of-the-art innovation lab.
Preferred MarketPlace™
We’re building a new, digital marketplace based on proprietary technology that will facilitate e-commerce sales. We're connecting our retail partners and consumers with frictionless lease-to-own transactions.
Our growing partner network has over 4,700 locations.
A history of success. A future of innovation.
Preferred Dynamix is a division of Rent-A-Center, Inc. (RAC) focused on extending the company mission of partnering with retailers to provide more access and choice to underserved consumers to lease the things they need to improve their quality of life.
RAC’s deep experience is the perfect foundation for building the new vision for Preferred Dynamix. And that is to grow what is currently the most complete and accessible lease-to-own offering on the market, into a proprietary ecosystem that leverages cutting-edge technology to expand the ways that our retail partners and customers can transact and prosper.
Visionary leadership from industry veterans.
Mitchell serves as both CEO and as a Director of Preferred Lease’s parent company, Rent-A-Center, Inc. He is a progressive leader with over 25 years of experience growing companies through various economic cycles. He has previously held many leadership roles both inside and outside the company, including President of U.S. Pawn for EZCORP, Inc., as well as President and COO roles at Rent-A-Center, Inc.
Jason has served as EVP since June 2020 and brings extraordinary expertise as a fintech pioneer, entrepreneur, and educator — with over 500 issued patent claims. Highlights include CEO roles at Aon Cyber Solutions and Blackstone’s B2R Holdings, L.P. He was also founder and CEO of Revolution Money, Inc., which was acquired by American Express, where he also served as its President post acquisition.
Ann has held dual roles of CCO/CMO at Rent-A-Center, Inc. since February of 2018. She’s a results-oriented executive with in-depth retail and financial services experience. Previously, she worked in leadership positions inside and outside RAC, serving as CMO for Direct General/National General Insurance, and as the senior-most marketing executive at Rent-A-Center, Inc. for 15 years.
Michael has served as SVP, CIO since February of 2019. He has a long track record of building world-class technology organizations that prioritize innovation and experimentation. Previously, he established information security practices for large enterprises at 2THEDGE, served as a technology executive at leading 3PL logistics provider BDP International, and been a senior tech leader for AstraZeneca.
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